Billabong Marketing Design

Billabong, an iconic surf, snow, and adventure sportswear brand founded in 1973 in Australia, embodies the spirit of exploration and action sports culture.

As the lead Designer for Billabong Women’s seasonal catalogs, I managed the end-to-end creative process, ensuring the final product was both visually captivating and aligned with the brand’s identity.

From initial concept development to layout design and production, I directed every stage of the seasonal catalog creation. Collaborating with the Creative Director, Marketing Team, and Apparel Design Team, I curated imagery, typography, and layouts that told a cohesive story of each season’s collection. Beyond catalogs, I extended the visual identity into store window signage, in-store displays, and custom-designed surfboards, digital advertisements (email & social), unifying the brand experience across physical, print, and digital platforms.