Penguin Random House Marketing Design
Penguin Random House, the world’s largest publishing house, is driven by a mission to publish meaningful stories, connect readers and authors, and nurture a global love of reading.
As a Designer at Penguin Random House, I contributed to bringing these stories to life by creating marketing assets that captured the essence of each book. My work ranged from designing print magazine ads and digital GIF advertisements to crafting jacket cover animations, social media graphics, and author book tour cards. I also illustrated custom visuals and directed book photography campaigns, ensuring that every piece resonated with the book’s unique tone and audience.
One of my favorite challenges was transforming book cover designs into fully realized branding systems. By expanding cover art into cohesive visual identities, I helped ensure that every touchpoint—from ads to social media—felt intentional, unified, and true to the story’s spirit. This process not only elevated individual titles but also strengthened their connection with readers.