Billabong Marketing Design
Billabong, an iconic surf, snow, and adventure sportswear brand founded in 1973 in Australia, embodies the spirit of exploration and action sports culture.
As the lead Designer for Billabong Women’s seasonal catalogs, I managed the end-to-end creative process, ensuring the final product was both visually captivating and aligned with the brand’s identity.
From initial concept development to layout design and production, I directed every stage of the seasonal catalog creation. Collaborating with the Creative Director, Marketing Team, and Apparel Design Team, I curated imagery, typography, and layouts that told a cohesive story of each season’s collection. Beyond catalogs, I extended the visual identity into store window signage, in-store displays, and custom-designed surfboards, digital advertisements (email & social), unifying the brand experience across physical, print, and digital platforms.
Digital Store Banners for various online retailers
Branded Stationary for Influencer Marketing kits
Store Window Wrap Signage for various collections & campaigns
Surfboard Designs for Events
Photo Art Direction for Holiday Campaign
Pop-up Merchandizing display for Under The Palms Collection at Millenia Mall with prop design, on glass vinyl clings, background wrap, and custom surfboard design.
